Marketing that brings developers, open-source communities, technical founders and GTM teams together, and helps the right people discover and understand Reo.Dev.
See the ideasMarketing is more than campaigns and content. The real impact comes when a brand becomes a familiar voice in a community, rather than just another company selling a product.
The line between B2B and B2C is blurring in how people discover, trust and engage with brands. Reo.Dev can speak to each of these groups and bring them closer together.
YouTubeStartup vlog
A lightweight startup-vlog pilot, with founder commentary where it fits, and a repeatable recording workflow.
inInstagram + LinkedInDistribution
Launch Instagram from zero with recurring formats, and help the team’s expertise travel on LinkedIn.
CampaignDigital or offline
A memorable concept around invisible technical buying signals, sized to the budget and the audience.
Marketing people want to engage with, not simply scroll past.
The people, the point of view, and the channels that carry them.
inYouTube + LinkedInStartup-vlog series
Take people inside the real journey of building Reo.Dev: the people, decisions, challenges and everyday realities behind it.
Simple, well-shot phone footage and light editing. It should feel like a startup documentary, not a polished culture video. Founders can lead when they’re comfortable, but team members and everyday moments can carry the story too.
A second reason to stay connected, and a steady source of human content to repurpose everywhere.
inFounder-led contentA recognisable point of view
A content property built around what Reo.Dev believes about technical GTM, developer behaviour, and selling to technical buyers.
I’d handle topic research, interview prep, scripting, recording, publishing and repurposing. If the founders prefer to stay off camera, the same ideas work as written posts, voiceovers, or conversations with the team.
In a specialised category, a consistent point of view builds credibility beyond product features.
InstagramBuilt from zero
A fresh channel with its own visual language, mixing the human side of a startup with content that makes technical GTM easy to grasp.
Visual identity, templates and the first posts ready before launch, then a steady weekly rhythm: a Reel, a carousel, and a startup-life or product post. After a month, expand what attracts the right audience, not just followers.
A company shows all three. Which would you investigate first?
A technology migration usually means new tooling and budget. Hiring and dev-tool activity then tell you who to talk to and how warm they are.
inLinkedInEmployee-led distribution
People increasingly discover companies through the individuals who work there. Not everyone needs to become a creator, but everyone can share what they know.
Unconventional activations that make a technical B2B product memorable, around one insight: developer activity reveals buying intent that traditional GTM systems miss.
Campaign AHoardings & posters
Placed near technology events, coworking spaces and tech hubs, where the audience already gathers.
A QR code leads to a dedicated landing page that explains the problem and offers a product walkthrough.
Your next customer might already be evaluating your product. Your CRM just doesn’t know it.
Reo.DevCampaign BMinimal poster series
Each poster names one signal and the opportunity it could point to.
Campaign CConference installation
A physical trail of a fictional company’s technical activity across different sources. Visitors follow it and discover how seemingly unconnected moments point to a potential customer.
Distribution, launches, community, partnerships, experiments and AI, working as one engine.
RepurposingDistribution engine
Reo.Dev already has a YouTube library and educational material. I’d audit it, find the strongest topics, and build a repeatable workflow around them.
Product marketingLaunch process
Every important release, from new features to Reo Agents, gets a story built around a problem the audience already understands.
For an agent that finds companies hiring for a particular technology, the campaign starts with the business problem: investing in a technology means new tooling and support needs. Then it shows how a GTM team acts on that signal. Claims are checked with product and customer-facing teams.
CommunityDevGTM in Practice
Developers, open-source contributors, technical founders, DevRel and GTM teams, brought together around one specific challenge at a time, with small virtual roundtables for those who want to go deeper.
inPartnershipsCreators & experts
Creators, DevRel practitioners, technical founders, B2B SaaS operators and GTM leaders, collaborating on useful ideas rather than promotional posts.
I’d own research, pitching, coordination, distribution and review. Start with a few high-quality collaborations, learn which audiences respond, and build relationships for future launches.
GrowthExperiment pipeline
A simple backlog: hypothesis, audience, plan, budget, success metric and result. Prioritised by cost, speed and potential impact, then the strongest approaches scale.
Measured on qualified engagement, relevant website visits, demo enquiries and pipeline contribution where attribution allows.
Managed Meta, Google and YouTube campaigns and helped lift lead generation by 170.45%.
AI workflowsExecution, made lighter
Lightweight workflows that help Reo.Dev produce and distribute content more consistently, without giving up quality.
Technical accuracy, brand voice, story selection and final publishing stay with people. The goal is to free the team for customer understanding and distribution.
Prove the formats early, then expand what works.
Pilot the startup-vlog series and settle a repeatable recording and editing workflow before investing in production.
Launch Instagram from scratch with recurring formats, and grow employee-led LinkedIn content.
Test a memorable concept around invisible buying signals, digitally or as a small offline activation.
Make Reo.Dev more recognisable and easier to understand. Build marketing people want to engage with.